Dave Buonaguidi, who works under the pseudonym 'Real Hackney Dave', began by establishing a prominent career in advertising, a sector in which he worked for thirty years. However, after taking a screen-printing course in London, he devoted his entire attention to this process. His emblematic'MAKE TEA NOT WAR' poster, created for the 2003 anti-war march, became an icon of the counter Iraq War protest and kickstarted his career as an artist.
By supplementing visceral and verbal techniques present in both advertising and propaganda onto found objects and vintage ephemera, Buonaguidi has created a singular style. From humorous colloquialisms to more emphatic statements, which are screen-printed onto found objects such as vintage maps, posters and signs, his work reflects our current context and seeks to arouse an emotional attachment or reaction from the viewer.