Building a Studio
Besides selling Edwardian and antique clothes, they also sold their own designs. Soon, bands such as The Beatles, the Rolling Stones, Cream and Pink Floyd were wearing their clothes. In 1966, Waymouth and English were introduced by Joe Boyd and John “Hoppy” Hopkins, co-founders of the UFO club on Tottenham Court Road. Boyd explains: “They never met each other and we basically locked them in a room and said ‘Come out with a poster!’ and they came up with the best thing they ever did.” The partnership would both define and launch an entirely new art market: the sale of commercial posters as art.