Dave Buonaguidi is nothing short of a legend within his own two lifetimes.Having reached the top of the advertising industry (and having founded two of the most credible & successful agencies in London), Dave then went on a permanent sabbatical in 2020, setting off to explore the sunlit uplands of his fertile imagination via artistic endeavours under the pseudonym Hackney Dave.

As is patently obvious to anyone with passing familiarity to his work, Dave likes to grab your attention; have fun; work with unexpected, found (often archive) materials.

Buonaguidi has created a singular style. From humorous colloquialisms to more emphatic statements, which are screen-printed onto found objects such as vintage maps, posters and signs, his work reflects our current context and seeks to arouse an emotional attachment or reaction from the viewer.